Thank you for visiting the True Performance website. I hope you find the information and the materials informative and interesting. Before I tell you what inspired me to start the True Performance (TP) endeavour let me tell you a bit more about my  background.

I am native from Bulgaria, from a small town near the east coast of Black Sea. I was brought up in a family of farmers and hard work was an everyday life for me. Although being very active and playing sports every day as a young teenager I was also introduced to all the naughty staff the goes with the teen years; alcohol and cigarettes, (thank God that during the cold war drugs were not obtainable in the eastern bloc) etc. At the age of 18 and weighing  65kg I had to fulfil my duty as a male citizen of Bulgaria and serve a compulsory national military service.

Although the army taught me valuable lessons like self-discipline and hard work, it did nothing for my health and well being. I was exposed to unhealthy food and  an unhealthy way of living. The army back then was nothing like in the Hollywood movies. We worked hard (not exercise but actual manual labour) and had no access to a healthy food or environment. Bottom line, year and half later at age of 20 I came out of the army 95kg well rounded young man with wrecked sleeping patterns ready to embrace life.

Then as a typical youngster I wanted to explore the world. For the next 3 years of my life I ended up in Cyprus working in a farm in a small conservative village up in the mountains. Along with all good things that I have experienced there something horrific was happening to me in that same place which I could only accounted for later in my life as I got a bit more educated about health and human physiology. I was heavily exposed to chemicals like pesticides and artificial fertilizers consistently on daily basis for 3 years.

Not good!

Then at the age 25 I decided to move to London. Oh, boy, London, what a great city! Yes but you can easily be sucked into the sinful and busy lifestyle in this beautiful city. I ended up working in a kitchen and I was quickly promoted to a Head Chef running a kitchen in a trendy bar and dining room in Baker Street. This was the tip of the iceberg! At that point I was 100kg with not major health related issues but enough to cause trouble in my everyday life.

Then at the age of 27 I decided to join a local gym and get fit.
This is when everything started!

I quickly fell in love with the environment and new that this is really what I want to do for living, I signed up to the first personal training course available and quit my job! 5 months later I was working in typical commercial gym in the city and I was enjoying it very much!

Ok now, let me take you back to the beginning of this story
“what inspired me to set up True Performance and I called the business TP”.
At that point I was already training hard and had lost significant body weight but I never achieved the very good lean looking body that I wanted. After achieving some average results and after the intensive 5 months PT course I thought I knew everything about fat loss. All I believed at that point was that I needed to work harder and eat less and the results will come.

After 2 years of hard training and lots of injuries and total body exhaustion I managed to inspire a lot of people in my gym and I earned a lot of respect from my colleagues and gym members but the truth was that I still didn’t have the body I wanted. Interestingly enough I noticed the same pattern of occurrence in many of my clients and other gym members that had been working hard and claiming to be eating less and yet they still looked with averaged physics and some of them were probably clinically obese.

On the other hand I had some of my fellow colleagues and some members that were looking great with six packs and very lean, muscular physics. Interestingly enough they didn’t need to train or diet near as hard as us (the chubby bunch). I started to ask the question “why is that?” and I was only getting one answer from more experienced PT’s and various professionals “oh, they have better genetics”. Well, that answer was not good enough for me! I wanted to know, I wanted my perfectly lean physic but I wanted to achieve it without the use of anabolic drugs. As I am naturally very observing person started to see that there is something wrong with what we have been thought in collage and what main stream media and government are advocating.

At that point I started to look at research and functional medicine and the connection between physiology and fat loss. This is when I entered the rabbit whole and I believe 8 years later I am very close to the bottom of it. As I started to learn more about human physiology and the connection between health and fat loss I came to very important realisation. How well you will respond to a diet and exercise regime depends a lot on how your physiology is working from insight. Strong and healthy digestive and gastrointestinal system is paramount in order to burn efficiently fat.

Western world is very toxic! There is a great connection between toxicity and fat loss. Also huge amount of misleading information on detox programs. Exercise has got very little to do with fat loss providing all criteria above are not met. Allow me to open little bracket about my last point as I can hear some of you already screaming “whaaat, exercise is not good for you?!” I believe that exercise for fat loss is ineffective and impossible if all other points above are not addressed but I do believe that building an attractive and healthy physique you need to build muscle and strength and this can only happen by exposing your muscles to weight baring (even if it needs to be just your own body weight). Also holding more muscle mass will help indirectly with fat loss by increasing one’s basic metabolic rate. So exercise is good!

So, after realising all these important truths about fat loss and building an aesthetically good looking physique it was apparent to me that unless I fix my gastro intestinal health and improve my physiology I will never be able to attain my dreamed body shape without the use of anabolic drugs. So I did it and It felt good! During the process though I helped many other people to get in shape but every time I had a new client It was a hard work going against the entire general society believe system.

Then I promised myself that one day I will create an organisation or establishment that will be entirely devoted to spread the truth around the world about fat loss and fitness by truly helping ordinary people to achieve their dreamed physiques and optimal health drug free. And I promised myself that this same organisation will not be driven by profits and everything we say and claim will be in the best interest of our individual clients and society as a whole because people need to know.

With Gratitude,

Mr. Ivor Ivanov